When the Sierra Club initiated a public media campaign to encourage citizens across the country to support its environmental initiatives, it used the strategy known as

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"Going public" refers to a strategy where interest groups seek to mobilize public opinion in favor of their policies or causes. This involves using public media campaigns and other forms of public persuasion to generate support and pressure policymakers to act. The Sierra Club's campaign to encourage citizens to support its environmental initiatives fits within this definition, as it seeks to raise public awareness and interest in its cause.

When the Sierra Club Initiated a Public Media Campaign to Encourage