Mel's Diner is a popular café that specializes in home-cooked meals, friendly service, and a menu that contains vegan and vegetarian dishes (menu items that no other restaurant in the area offers). Mel's Diner is engaging in strategic positioning by offering the unique menu items of vegan and vegetarian dishes.

Question

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Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. Mel's Diner is meeting the broad needs of relatively few customers (vegans and vegetarians).

Mel's Diner Is a Popular Café That Specializes in Home-Cooked