Porter's competitive strategies of cost leadership and differentiation focus on ________ markets, while the cost-focus and focused-differentiation strategies focus on ________ markets.

Question

Quizplus · Accepted Answer

Porter's four competitive strategies (also called four generic strategies) are (1) cost-leadership (wide markets), (2) differentiation (wide markets), (3) cost-focus (narrow markets), and (4) focused-differentiation (narrow markets).

Porter's Competitive Strategies of Cost Leadership and Differentiation Focus on ________