Ski Safety sells emergency safety and rescue products to ski patrols and rescue workers at prices that are below those of its competitors, which offer a larger line of more expensive products and focus on broader markets. Ski Safety is pursuing a ________ strategy.

Question

Quizplus · Accepted Answer

The cost-focus strategy is to keep the costs, and hence prices, of a product or service below those of competitors and to target a narrow market.

Ski Safety Sells Emergency Safety and Rescue Products to Ski