In 2009 and 2010, Toyota had to recall millions of automobiles due to uncontrollable acceleration. This recall forced upper-level management to rethink many things. For example, Toyota had become too focused on profits. As a business coach, where would you recommend Toyota begin?

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The strategic-management process is often touched off by a crisis, such as the one Toyota faced in having to recall millions of automobiles due to uncontrollable acceleration. The mission, vision, and values statements were clear and did not need to be revised. The current reality had been assessed, they needed to change. Step 3: Formulate a grand strategy would be where Toyota needed to begin.

In 2009 and 2010, Toyota Had to Recall Millions of Automobiles