You have been asked by a new a hair salon, Twist & Braid, to identify whether or not they should expand the business either by opening a new salon or expanding the current salon to offer new services. As a first step, you interview the owner and clients as they come in for their appointments. You also visit a few other local businesses and conduct interviews of people as they pass by. You also review Yelp and Facebook for reviews of the salon. Which of the following best describes the process you are implementing?

Question

Quizplus · Accepted Answer

SWOT analysis should provide a realistic understanding of the organization in relation to its internal and external environments, so you can better formulate strategy in pursuit of the firm's mission.

You Have Been Asked by a New a Hair Salon