Christin, the CEO of a national IT manufacturer, was approached by Ultimate Phones, a new company that is marketing a new type of phone, to partner with the company on a project. The results of the partnership are uncertain because the company (Ultimate Phones) and its technology are new. Christin is uncertain what to do because she is limited by numerous constraints, such as the uncertainty and complexity of the technology, the management success of Ultimate Phones, and time (because other companies are interested in the partnership). Christin is experiencing

Question

Quizplus · Accepted Answer

The bounded rationality concept suggests that the ability of decision-makers to be rational is limited by numerous constraints, such as complexity, time and money, and managers' cognitive capacity, values, skills, habits, and unconscious reflexes.

Christin, the CEO of a National IT Manufacturer, Was Approached