Simon has been in the landscaping business for over 40 years. When Jorge, his business partner, suggested adding snow removal as an extra service, Simon responded with "My gut feeling is to say yes because of my experience in the past and what I have seen other companies do over the years, both successfully and not." Simon is acting on ________ in his response to Jorge.
A) a knowledge dilemma
B) a business reaction
C) a knee-jerk reaction
D) unbounded rationality
E) intuition

Question

Quizplus · Accepted Answer

Intuition is making a choice without the use of conscious thought or logical inference. It may be based on expertise or feelings.

Simon Has Been in the Landscaping Business for Over 40