Republican advertisements about Representative Adam Johnson, the Democratic candidate, portray him as lazy, dishonest, and poor at his job. At the same time, the Democratic ads for Adam Johnson describe him as a caring, honest, hard worker. The sponsors of these advertisements know that ads can affect whom voters choose on Election Day. The tendency of decision makers (the voters in this example) to be influenced by how a situation or problem is presented to them is an example of
A) framing bias.
B) stirring the waters.
C) goal displacement.
D) overconfidence bias.
E) the fog effect.

Question

Quizplus · Accepted Answer

Framing bias is the tendency of decision makers to be influenced by the way a situation or problem is presented to them. For instance, customers prefer meat that is framed as "85 percent lean meat" instead of "15 percent fat," although of course they are the same thing.

Republican Advertisements About Representative Adam Johnson, the Democratic Candidate, Portray