To answer this question, you must put yourself in the position of an aspiring entrepreneur. Below are the four steps required in uncovering a business idea. Work your way through each of these steps to identify and build on an idea for a business you would like to start. If you have not thought about starting a business, imagine that your dream is to own a "doggie daycare" service in which you take care of people's dogs during the day while they are at work, and at night and on weekends when they are away on business or on vacation. Be sure to answer each of the following questions:
1. Identify your passions, skills, and talents.
2. Identify a problem or frustration.
3. Identify an opportunity or need.
4. Brainstorm, suggest, or identify customer complaints.
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