CoverGirl Promises Girls They Can Do Whatever They Want Using

CoverGirl promises girls they can do whatever they want using the hashtag #GirlsCan and the slogan "make the world a little more easy, breezy, and beautiful." This ad campaign is an example of

A) corporate co-optation of feminism.
B) active anti-feminist countermovements organized to oppose feminist social change.
C) embedded feminism
D) feminist marketing