The entrepreneur's market knowledge is deeper than the knowledge that could be gained through market research.
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Q14: Knowledge is the basis of the entrepreneurial
Q15: Technological knowledge refers to the entrepreneur's possession
Q16: Newness of a new entry is always
Q17: Market research,such as surveys,has limited effectiveness because
Q18: An entrepreneurial strategy has three key stages-the
Q20: A new entry can be either offering
Q21: Building customers' switching costs decreases barriers to
Q22: A narrow scope strategy reduces the risks
Q23: Adaptations necessary to meet changes in market
Q24: Key success factors are the requirements that
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