By being first to market a product,the venture:
A) tends to lose customer loyalties to late entrants.
B) loses out to switching costs.
C) secures access to important sources of supply.
D) can sell its products and services at a higher price.

Question

By being first to market a product,the venture: 
A) tends to lose customer loyalties to late entrants.
B) loses out to switching costs.
C) secures access to important sources of supply.
D) can sell its products and services at a higher price.

Quizplus · Accepted Answer

Being first to market often allows a venture to secure access to important sources of supply, as they can establish relationships and contracts before competitors enter the market.

By Being First to Market a Product,the Venture