Focus groups use which of the following methods
A) A moderator leads the group in an open, in-depth discussion.
B) A moderator asks each individual in the group questions, interview style.
C) Each participant fills out a questionnaire, followed by individual exit interviews.
D) Each participant obtains new ideas and solutions by focusing on problems.

Question

Focus groups use which of the following methods  
A) A moderator leads the group in an open, in-depth discussion.
B) A moderator asks each individual in the group questions, interview style.
C) Each participant fills out a questionnaire, followed by individual exit interviews.
D) Each participant obtains new ideas and solutions by focusing on problems.

Quizplus · Accepted Answer

Focus groups typically use a moderator who leads a group discussion to collect qualitative data on people's opinions, attitudes, and reactions to ideas, products, or services. Option B is closer to a one-on-one interview, while option C is more like a survey followed by interviews. Option D seems to describe a problem-solving technique, rather than a focus group method.

Focus Groups Use Which of the Following Methods