Philip Morris acquiring Miller Brewing is an example of what type of merger
A) Market extension merger
B) Horizontal merger
C) Product extension merger
D) Vertical merger

Question

Philip Morris acquiring Miller Brewing is an example of what type of merger  
A) Market extension merger
B) Horizontal merger
C) Product extension merger
D) Vertical merger

Quizplus · Accepted Answer

Philip Morris acquiring Miller Brewing is an example of a product extension merger because it involves a company expanding its product line or market reach by acquiring another company that operates in a related sector, thereby offering complementary products or services.

Philip Morris Acquiring Miller Brewing Is an Example of What