The section of the business plan in which the entrepreneur identifies changes occurring on the national and international level is the:
A) merchandising plan.
B) description of the venture.
C) executive summary.
D) environmental and industry analysis.

Question

The section of the business plan in which the entrepreneur identifies changes occurring on the national and international level is the: 
A) merchandising plan.
B) description of the venture.
C) executive summary.
D) environmental and industry analysis.

Quizplus · Accepted Answer

The section of the business plan in which changes occurring on the national and international level are identified is the environmental and industry analysis. This section provides insight into the external factors that could impact the success of the venture. The merchandising plan focuses on the specific products or services being offered, while the description of the venture provides an overview of the business idea. The executive summary is a brief summary of the entire business plan.

The Section of the Business Plan in Which the Entrepreneur