When preparing the industry analysis section of the business plan,using secondary sources is not appropriate.
Correct Answer:
Verified
Q9: Personal,face-to-face,surveys are the most effective and most
Q10: Defining the purpose or objectives of marketing
Q11: The Internet is a good source for
Q12: Telephone surveys have the poorest response rate.
Q13: Management needs to look at the marketing
Q15: Interviewing is less expensive than observation.
Q16: Marketing research involves the gathering of information
Q17: An effective way to begin defining the
Q18: The marketing plan is designed to answer
Q19: The marketing budget will depend on a
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