An effective way to begin defining the purpose of a marketing plan,is to make a list of all the information needed to prepare the marketing plan.
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Q12: Telephone surveys have the poorest response rate.
Q13: Management needs to look at the marketing
Q14: When preparing the industry analysis section of
Q15: Interviewing is less expensive than observation.
Q16: Marketing research involves the gathering of information
Q18: The marketing plan is designed to answer
Q19: The marketing budget will depend on a
Q20: Private data sources,such as Information Resources,Inc.and Nielsen
Q21: Major considerations in channel of distribution selection
Q22: The marketing system identifies the major interacting
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