Defining the purpose or objectives of marketing research is often the most difficult stage for an entrepreneur.

Question

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This is because the purpose or objectives of marketing research will determine what data needs to be collected and analyzed, which can be challenging for an entrepreneur who may not have a clear idea of what they want to achieve. However, defining the purpose or objectives is crucial for ensuring that the research is focused and effective in providing useful insights for decision-making.

Defining the Purpose or Objectives of Marketing Research Is Often