A marketing plan need not provide for the use of existing resources,allocation of all equipment,financial resources,and human resources,since this is part of a production plan.

Question

Quizplus · Accepted Answer

A marketing plan should indeed consider the use of existing resources, including the allocation of equipment, financial resources, and human resources, as these elements are crucial for the execution of marketing strategies and activities, not just limited to a production plan.

A Marketing Plan Need Not Provide for the Use of Existing