The first step in preparing the marketing plan is to define the target market.

Name: The first step in preparing the marketing plan is to define the target market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The first step in preparing a marketing plan is typically to conduct a situational analysis, which involves understanding the market context, the company's strengths and weaknesses, and the competitive environment. Defining the target market comes after understanding the broader market context.

The First Step in Preparing the Marketing Plan Is to Define