________ is the process of gathering information in order to determine who will buy the product and what is the most appropriate distribution channel.

Question

Quizplus · Accepted Answer

Marketing research involves gathering and analyzing information about the market, including consumers, competitors, and distribution channels. This information is used to inform marketing planning, which then guides market segmentation and the development of a comprehensive marketing mix. Therefore, marketing research is the process of gathering information to determine the appropriate strategies for marketing a product or service.

________ Is the Process of Gathering Information in Order to Determine