Which stage of marketing research is considered to be the most difficult for an entrepreneur due to lack of knowledge or experience in marketing
A) Analyzing and interpreting the results
B) Gathering data from primary sources
C) Gathering data from secondary sources
D) Defining the purpose or objectives
Correct Answer:
Verified
Q54: Information that already exists is called:
A) secondary
Q55: Which survey method is the fastest method
Q56: Which survey method is the most expensive
Q57: Which survey method results in the worst
Q58: The _ is the written statement of
Q60: Observation,interviewing,and focus groups are examples of collecting:
A)
Q61: Manufacturer's representatives are marketing middlemen that:
A) take
Q62: Market segmentation is the process of:
A) describing
Q63: The four variables that affect short-term marketing
Q64: Which form of promotion is too expensive
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