When budgeting the marketing strategy,a reasonable budget is seen as a percentage of forecasted:

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A reasonable marketing budget is usually a percentage of the forecasted revenue. This is because the marketing budget should be proportional to the expected revenue generated from the marketing efforts. In general, the percentage varies depending on the industry, target audience, and specific marketing goals but a good rule of thumb is to allocate 5-10% of the forecasted revenue to the marketing budget.

When Budgeting the Marketing Strategy,a Reasonable Budget Is Seen as a Percentage