________ refers to a diversification strategy that involves taking a step back (up)on the value chain toward the raw materials.
A) Horizontal integration
B) Backward integration
C) Forward integration
D) Conglomerate integration

Question

Quizplus · Accepted Answer

Backward integration involves moving towards the raw materials, whereas forward integration is moving towards the end customer. Horizontal integration refers to diversifying within the same industry, while conglomerate integration involves diversifying into unrelated industries.

________ Refers to a Diversification Strategy That Involves Taking a Step