A firm that manufactures washing machines starts to manufacture detergent.This illustrates ________ integration.
A) backward
B) forward
C) horizontal
D) side
Correct Answer:
Verified
Q47: A market development strategy would not involve:
A)
Q48: _ refers to a diversification strategy that
Q49: The _ strategy focuses on selling the
Q50: A computer company buys a hard-drive manufacturer.This
Q51: In a horizontal diversification strategy,growth:
A) involves taking
Q53: The strategy for growth in which the
Q54: Which of the following is not one
Q55: _ are used to characterize potential customers
Q56: The penetration growth strategy:
A) focuses on developing
Q57: Most lifestyle entrepreneurs eagerly pursue firm growth.
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