Most people would guess that more women die of breast cancer than of heart disease, even though the opposite is true. People might be misled, because we hear about breast cancer quite a bit in the media. Thus, we fall victim to

Question

Quizplus · Accepted Answer

The availability bias is the tendency to judge the likelihood of an event based on how easily examples of it come to mind. In this case, because breast cancer is often talked about in the media, it is more readily available in our minds, leading us to overestimate its prevalence and importance relative to other diseases.

Most People Would Guess That More Women Die of Breast