Voluntarily yielding to social norms, even at the expense of one's own preference, is called

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Conformity involves voluntarily yielding to social norms, even if it goes against one's own preferences or beliefs. Obedience involves the direct order or instruction of an authority figure, compliance involves the request or suggestion of an authority figure, and submission involves giving in to another individual's demands or wishes. Infatuation refers to an intense but short-lived passion or admiration for someone.

Voluntarily Yielding to Social Norms, Even at the Expense of One's