In contrast to manufacturing, the aesthetics of the environment play a major role in the customer's perception of the service.

Question

Quizplus · Accepted Answer

In service industries, the environment and atmosphere are significant factors in the customers' perception of the service's quality. Manufacturing, on the other hand, is often more focused on the functionality and efficiency of the product rather than its aesthetics or environment.

In Contrast to Manufacturing, the Aesthetics of the Environment Play