It is convenient and often necessary to combine the operations and marketing functions for service organizations.

Question

Quizplus · Accepted Answer

Combining operations and marketing functions in service organizations can help ensure that marketing strategies are aligned with the actual capabilities and capacity of the organization to deliver services. This can also foster a more customer-centric approach that considers the needs and expectations of customers throughout the service delivery process. Additionally, by working together, operations and marketing can share insights and feedback that can help drive continuous improvement and innovation in service offerings.

It Is Convenient and Often Necessary to Combine the Operations