A personal training facility that is located in the exclusive Beverly Hills area with only one other competitor could adopt a service strategy that emphasizes ________.
A) overall cost leadership
B) differentiation
C) focus
D) personalization

Question

Quizplus · Accepted Answer

A differentiation strategy emphasizes providing unique products or services that are not easily replicated by competitors. In this case, the personal training facility could offer specialized services, such as personalized training plans, cutting-edge equipment, or exclusive amenities, to differentiate itself from its competitor and appeal to the affluent clientele in Beverly Hills.

A Personal Training Facility That Is Located in the Exclusive