The corporate culture of a firm does not significantly influence the quality of the service it provides because the culture is internal and, therefore, not perceived by the customer.

Question

Quizplus · Accepted Answer

The corporate culture of a firm does significantly influence the quality of the service it provides because it shapes the behavior and attitudes of the employees who interact with the customers. The culture can impact the level of customer service, communication, problem-solving skills, and overall customer satisfaction. Additionally, a positive culture can attract and retain talented employees who are committed to providing high-quality service.

The Corporate Culture of a Firm Does Not Significantly Influence