Which of the following retail servicescapes would support an upscale store image best?
A) Stark tile floors.
B) Exposed, bright lighting.
C) Store personnel waiting at cash registers.
D) Well-spaced, lightly stocked shelving.

Question

Quizplus · Accepted Answer

Well-spaced, lightly stocked shelving would create a sense of luxury and exclusivity, as customers would feel that the products are carefully curated and not overcrowded. This would support an upscale store image. Stark tile floors (A) and exposed, bright lighting (B) may create a cold and unwelcoming atmosphere, which would not be in line with an upscale store image. Store personnel waiting at cash registers (C) may be necessary for customer service, but it does not necessarily support an upscale store image.

Which of the Following Retail Servicescapes Would Support an Upscale