The most important function of SERVQUAL is to keep a record of service quality trends through periodic customer surveys.

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SERVQUAL is a methodology used for measuring service quality based on five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. One of the key functions of SERVQUAL is to help organizations identify service quality gaps and areas for improvement through periodic customer surveys. By analyzing the results of these surveys over time, organizations can track service quality trends and make data-driven decisions to enhance the customer experience.

The Most Important Function of SERVQUAL Is to Keep a Record