A strategy that can be used by urban retailers to locate multiple sites close to each other in high-density areas despite the potential for cannibalization is called ________.

Question

Quizplus · Accepted Answer

Saturation marketing is a strategy where retailers open multiple locations in close proximity to dominate a market area, even if it leads to some level of cannibalization, to maximize market presence and deter competitors.

A Strategy That Can Be Used by Urban Retailers to Locate