Car dealerships often are located near one another along a "motor mile" to allow customers to make comparisons. This location strategy is known as ________.

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Competitive clustering is the strategy of grouping similar businesses close to one another to make it easier for consumers to compare and contrast offerings. Car dealerships often use this strategy by establishing a "motor mile" location where customers can easily visit multiple dealerships. Saturation marketing refers to the strategy of bombarding a particular market with advertising to reach the largest possible audience. Marketing intermediaries are third-party firms that provide services to help companies market and sell their products. Competitive positioning refers to a company's strategy for differentiating its products from those of its competitors.

Car Dealerships Often Are Located near One Another Along a "Motor