A drawback to increased consumer participation is the fact that service quality is no longer completely under the control of the provider of the service.

Question

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When consumers become more involved in the service delivery process, they may have different expectations or preferences that can affect their perception of service quality. Service providers may not be able to fully control these factors and may need to adjust their practices to meet the changing needs of consumers. This can result in a loss of control over service quality.

A Drawback to Increased Consumer Participation Is the Fact That