A full-page,fully paid spread in the New York Times publicizing a major oil company is
Best described as

Question

Quizplus · Accepted Answer

Institutional advertising is a type of advertising that promotes a company's overall brand image and identity instead of promoting a specific product or service. This full-page, fully paid spread in the New York Times is most likely an example of institutional advertising promoting a major oil company. It is unlikely to be "going public" (A), which refers to a company's initial public offering (IPO) of stock to the public for the first time. It is also not "lobbying" (B), which involves attempting to influence policymakers and legislators on specific issues or legislation. Additionally, it is not "an issue network" (D), which is a loosely coordinated group of organizations and individuals that work together to promote a common cause or issue.

A Full-Page,fully Paid Spread in the New York Times Publicizing