Additional Case 7.2
Shannon is the CEO of a firm that provides high-tech service support to other small businesses. He plans to revise the performance appraisal system to align it more closely with company goals. The tailored program should be fair and ethical and should produce consistent results.
Shannon wants service employees to work together to maximize service quality. Since the sales force has not been particularly aggressive, sales are lagging. Shannon believes that profits and customer satisfaction will increase if sales people start providing after-sale service to customers.
In the past, Shannon's sales managers have been receiving the same raises, regardless of their effectiveness. Now, Shannon wants to identify and reward the best-performing managers. By comparing managers across functions, Shannon believes he will be able to identify workers who are ready for more challenging responsibilities.
-Refer to Additional Case 7.2.You could most likely draw the conclusion that Matt's evaluations exemplify:
A) a halo effect error.
B) the influence of liking.
C) a problem with organizational politics.
D) a frame-of-reference error.

Question

Additional Case 7.2
Shannon is the CEO of a firm that provides high-tech service support to other small businesses. He plans to revise the performance appraisal system to align it more closely with company goals. The tailored program should be fair and ethical and should produce consistent results.
Shannon wants service employees to work together to maximize service quality. Since the sales force has not been particularly aggressive, sales are lagging. Shannon believes that profits and customer satisfaction will increase if sales people start providing after-sale service to customers. 
In the past, Shannon's sales managers have been receiving the same raises, regardless of their effectiveness. Now, Shannon wants to identify and reward the best-performing managers. By comparing managers across functions, Shannon believes he will be able to identify workers who are ready for more challenging responsibilities.
-Refer to Additional Case 7.2.You could most likely draw the conclusion that Matt's evaluations exemplify:
A) a halo effect error.
B) the influence of liking.
C) a problem with organizational politics.
D) a frame-of-reference error.

Quizplus · Accepted Answer

The halo effect error is likely present because Shannon's approach to evaluating and rewarding managers based on their performance, as opposed to giving them the same raises regardless of effectiveness, suggests a shift from a potentially biased or generalized perception (halo effect) towards a more merit-based assessment.

Additional Case 7.2 Shannon Is the CEO of a Firm That Provides High-Tech