The ______ model of mass communication looks at how audience members use the mass media to create a shared experience.
A)transmission
B)ritual
C)publicity
D)reception

Question

Quizplus · Accepted Answer

The ritual model of mass communication suggests that mass communication is a social ritual in which audience members use the mass media to create a shared experience. This model emphasizes the symbolic nature of communication and the role of the media in reinforcing social norms and values. It sees the audience not as passive receivers but as active participants in the communication process. The other models, such as the transmission model, focus on the process of sending messages from the source to the receiver, while the reception model focuses on how individuals consume and interpret media messages. The publicity model emphasizes the role of the media in shaping public opinion and promoting certain messages.

The ______ Model of Mass Communication Looks at How Audience