Canadian economist Harold Innis argues that any given medium has a bias of lasting a long time or of being easy to distribute.

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Harold Innis's theory of media bias is known as the "bias of communication," in which he argues that different communication technologies have inherent biases that affect their longevity and ability to reach mass audiences. He believed that some media, like stone tablets or printed books, have a bias of lasting a long time, while others, like radio or television, have a bias of being easy to distribute quickly but not necessarily lasting for long periods.

Canadian Economist Harold Innis Argues That Any Given Medium Has