______ is where a media company uses its combined properties to promote each other and add value to the company.

Question

Quizplus · Accepted Answer

Synergy refers to the combined effect produced by multiple parts of a media company working together and using their respective strengths to create a greater overall impact. This can include cross-promotion of properties, shared branding, and coordinated marketing efforts. By leveraging synergies, media companies can achieve economies of scale and strengthen their market positions, ultimately increasing their overall value.

______ Is Where a Media Company Uses Its Combined Properties