The long tail is the portion of a distribution curve where a large number of people are interested in buying a limited number of products.

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The long tail refers to the strategy of selling a large number of unique items in relatively small quantities, as opposed to selling a small number of popular items in large quantities. It emphasizes the niche products which have low sales volume individually but collectively represent a significant market share due to the vast number of different items.

The Long Tail Is the Portion of a Distribution Curve