In his book The Long Tail,Chris Anderson writes that we are leaving an era of mass culture and moving to one that is more individualistic.

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In his book, Anderson argues that the rise of the internet and digital technology is enabling consumers to access a much wider range of niche products and content, which is shifting the balance away from mass culture and towards individual choice and customization. This trend has been particularly evident in the music and entertainment industries, where online platforms and streaming services have made it easier for consumers to discover and access a broad range of content that caters to their individual tastes and preferences.

In His Book the Long Tail,Chris Anderson Writes That We