The innovation in the way Pears' soap marketed its product was that it was the first to use which of the following?

Question

Quizplus · Accepted Answer

Pears' soap was the first to use a brand name. Prior to this, soaps were sold unpackaged and without a brand name, making Pears' soap stand out as a recognizable and trustworthy product. While print ads, catch phrases, and word of mouth were all used in marketing, they were not innovations introduced by Pears' soap.

The Innovation in the Way Pears' Soap Marketed Its Product