The advertising agency department responsible for deciding on the target market for the advertising is which of the following?

Question

Quizplus · Accepted Answer

The research and planning department would be responsible for analyzing consumer behavior and identifying the target market for the advertising campaign. This department would also conduct market research to gather data on demographics, psychographics, and consumer preferences to inform the overall strategy for the campaign. The creative activity department is responsible for developing the actual content of the advertising, while the media planning department is responsible for selecting the appropriate media channels to reach the target audience. Therefore, neither B nor C are the best choices.

The Advertising Agency Department Responsible for Deciding on the Target