Integrated marketing communication (IMC)campaigns typically involve ______.

Question

Quizplus · Accepted Answer

IMC campaigns involve multiple communication activities that work together to create a unified and consistent message to the target audience. These activities include advertising, public relations, and sales promotion, along with other communication tools like direct marketing, personal selling, and digital marketing. Therefore, the best choice is D, all of these.

Integrated Marketing Communication (IMC)campaigns Typically Involve ______