Entrepreneur Elon Musk engaged in integrated marketing communication (IMC) to promote his varied companies by ______.
A) painting all of his brand names on the side of the Falcon Heavy rocket on its test flight
B) giving away a free orbital to the moon
C) launching his personal Tesla Roadster convertible toward Mars on the test flight of his Falcon Heavy rocket
D) You can't fool me,Elon Musk runs nothing but conventional television commercials for his brands
Correct Answer:
Verified
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Q20: In advertising,the cost of reaching 1,000 consumers
Q21: An advertisement designed to reach an audience
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Q24: An example of an indirect action message
Q25: Native advertising is _.
A)advertising from the parent
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Q27: An example of a direct action message
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