According Edward Bernays,public relations campaigns should be designed to do which of the following?

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According to Edward Bernays, public relations campaigns should be designed to establish mutually beneficial relationships between the company and various publics. This means that the campaign goals should serve both the company and the publics it is targeting, creating a positive relationship between the two. The goal of PR should not just be to benefit the client or the press, but to benefit all parties involved.

According Edward Bernays,public Relations Campaigns Should Be Designed to Do