Relations between a company and the media should be which of the following?

Question

Quizplus · Accepted Answer

Relations between a company and the media should be a two-way dialogue. It is important for companies to listen to the media's feedback and concerns, as well as providing them with information. This helps build trust and fosters positive relationships, which can be beneficial for both parties. One-way flow of information, handling media relations only through spokespeople, or only communicating when there is good news are not effective approaches.

Relations Between a Company and the Media Should Be Which